Panini Verlag

Overview

Panini Verlag is the German publishing arm of the Italian Panini Group, globally known for its collectible stickers, trading cards, comics, and manga. Originally founded in 1961 in Modena, Italy, Panini expanded into the German market in 1974 and has since become a leading publisher of comics and entertainment products in Germany.

What They Do

Panini Verlag publishes a wide variety of content, including:

• Comics and Graphic Novels: German editions of Marvel and DC titles
• Manga: Popular Japanese manga series localized for German readers
• Children's Books and Magazines: Including licensed character content
• Collectibles: Sticker albums and trading cards for sports and pop culture franchises

They operate under labels such as Panini Comics, Panini Manga, and Panini Books to serve different market segments.

Notable Titles and Franchises

Panini Verlag publishes major international properties including:

• Spider-Man, Avengers, X-Men, Deadpool (Marvel)
• Batman, Superman, Wonder Woman, Justice League (DC)
• Naruto, One Piece, Attack on Titan, Demon Slayer (Manga)
• Disney Princesses, PAW Patrol, Peppa Pig (Children’s)
• Official sticker albums for FIFA World Cup and UEFA European Championship

Creator Relationships

Panini Verlag partners with major international publishers and licensors to translate and distribute global hits. While their focus is primarily on localization, they occasionally work with local creators for original content and adaptations suited for German-speaking audiences.

Cultural Impact

Panini Verlag has helped bring global comic culture to German readers, acting as a key distributor of superhero comics and manga in Europe. Its collectible products—particularly its sticker albums—have become a cultural phenomenon, especially among football fans. The publisher continues to shape reading habits and pop culture engagement across generations in Germany.